There are tens of thousands of developers working right now to make their app, or their device, as addictive as possible. Why? Because when you can grab and keep hold of someone’s attention, you can run adverts and make money from them.
They use psychological tricks such as variable ratio reinforcement (the basis of gambling addiction), and the way that our brains are always looking to make patterns and stories from the fragments of information right in front of us.
But there are things we can all do to fight back. Check out this SWAP video to find out how. And use this Analogue Experience Diary to get out of the virtual zone.